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About us

MUSTAFA ALI HARDWARE TRADING CO L.L.C

Company

We’re Ali Hardware, a Broad Equipment Company With a Proud History.

Revolutionizing the tools accessories industry through a focus on innovation, inspiration and unmatched service. Equipo provides an immersive and engaging experience for tools enthusiasts through expert advice and comprehensive information on every product we sell.

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What Makes Us, Us?

Behind the scenes, Ali hardware is a family of tea-drinkers and tool-fanatics.

If a new machine hits the market, we know about it and we make it our top priority to bring it here at our lowest price. Not only are we scouting for the next best thing, we pride ourselves on offering such an extensive range of tools and accessories online. There are in excess of 25,000 products on our website to date and we just keep growing!

You’ll find everything and anything from Power Drills to Cleaning Consumables, but every order is important to us, and no matter how big or small, we offer a service that is second to none.

MUSTAFA ALI HARDWARE TRADING CO L.L.C

A Hub of Inspiration For Tool-Lovers

Understanding who buys our tools and what it is you’re looking for from a tool supplier, is what keeps us on our toes!

10 years ago, from a small home county village, came a big idea to bring together an extensive range of power and hand tools, accessories, hardware, workwear, consumables, security and more, to a new online platform.

Unlocking in excess of 30,000 products to a nation under one virtual roof, Ali hardware is now the ‘one-stop-shop’ for many Trade Professionals and DIY enthusiasts.

We have built excellent relationships with top manufacturers such as DeWalt, Makita, Stanley etc. to give you the best deals, the biggest ranges and all the information you need to make an informed choice when shopping with us.

Our Leadership

MUSTAFA ALI HARDWARE TRADING CO L.L.C

Greg Nelson

President, E-commerce
MUSTAFA ALI HARDWARE TRADING CO L.L.C

Tim Schaeffer

VP of Marketing
MUSTAFA ALI HARDWARE TRADING CO L.L.C

Tanya Harris

VP of Information Technology
MUSTAFA ALI HARDWARE TRADING CO L.L.C

Mark Harrison

VP of Finance
MUSTAFA ALI HARDWARE TRADING CO L.L.C

Sidney Millspaugh

VP of Technology
MUSTAFA ALI HARDWARE TRADING CO L.L.C

Lila Brown

VP of Merchandising
MUSTAFA ALI HARDWARE TRADING CO L.L.C

Dave Brady

VP of Sales and Service
MUSTAFA ALI HARDWARE TRADING CO L.L.C

Amanda Smith

Director of Human Resources

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+971 50 678 4289
+971 55 800 5152